Display Network Ads
how it works
The Google Display Network is designed to help you find the right audience. Its targeting options let you show your message to potential customers at the right place and the right time. Some examples of how you can approach targeting are:
Find new customers or engage your existing customers using audiences. Similar audiences and in-market audiences allow you to target people who are most likely to be interested in your products, helping you find new prospective customers.
Drive more conversions using automation. Automated targeting helps you get more conversions by finding high-performing audiences based on your existing audiences and landing page. By automatically optimizing over time, AdWords can learn which audiences work for you. Automated bidding automatically adjusts your bid to help you meet your return on investment. Smart display campaigns combine the best of automated targeting, bidding, and creatives to maximize your conversions on AdWords.
The types of Display ads:
- Text- Like an ad on Google Search, display ads include a headline, two lines of text, and a URL.
- Gmail- Show custom ads in Gmail, so people can save, forward, and expand your ad in their inbox.
- Banner- With images or rich media, these ads let you include customized layouts, interactive elements, animations, and more.
- App- Create a campaign for specific mobile app categories, or track the performance of the in-app ads you're already running.