Why Choose A Google Partner Company?
As Google Partners, we are well-versed in all things Google Ads and are devoted to paid search marketing for a variety of clients. Being a Google Partner means that we deliver quality customer service, offer a competitive advantage to clients, and have received training to help grow businesses online. Below are 5 specific advantages of working with a Google Partner such as ourselves.
Work with Certified Analysts and Account Managers
Any company that achieves Google Partner status has employees with Google Ads certifications managing their clients’ accounts. Google ensures that these certifications are current and that the company or agency meets Google’s standards for account management best practices.
Have Access to Masters of Google Ads Features
Google Partners must be well-versed in all the features of Google Ads and use them in a way that is profitable to the client. Our analysts are required to master the use of negative keywords, site links inside of ads, ad extensions, phrase match keywords, split testing with Google Ads, broad match modified keywords, ad scheduling, and more.
Get a Leg up on the Competition with Beta Features
Companies that have earned a Google Partner badge have access to Google’s beta features. This means that after Google has developed a new feature or application, its partners can test and use this feature up to a year or more before it is available to the general public. Imagine the advantages to be gained by using Google marketing features before your competition even has access to it!
Keep up with PPC Best Practices
In order to maintain Google Partner status, agency team members must take certification exams in Google Ads Fundamentals, Search, Display, Shopping, Video, and Mobile Advertising, the exams must be taken every year, or their certification expires. Partners are also able to attend free training sessions to keep up with the latest PPC practices, so you’ll know that your agency is keeping up with PPC strategies as they evolve.
Testing & Innovation
Google Ads Partners are required to show they are employing best practices. This may include actively doing split testing on ads to attract the greatest volume of customers to a client’s site and ensuring that there are multiple ads per campaign group with different keywords and messaging.