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Importance of Digital Marketing

The Importance of Digital Marketing

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Digital Media Marketing is important because it helps get you to be seen on the first page of the search engine results page. If you are not on the first page, then only about 10% of the search audience will see your listing. Compared to being on the first page, where 43% of the search traffic is. The five other key reasons why digital media marketing is important are:

  1. More Targeted Traffic- 
    • PPC ads are designed to help you reach the correct audience at the right time. This means reaching the types of individuals you are targeting as potential clients at the moment they are seeking services you provide.
  2. Increased Visibility On Search Engines-
    • Google PPC ads get you prime real estate on the SERP because they appear at the top and bottom of the page. The top placements are ideal for immediately grabbing a user's attention. For example, a user may notice a law firm in a paid search ad before noticing one that is ranked number 1 in the unpaid portion, especially on smartphones due to the smaller screen size.
  3. Instant Exposure-
    • Unlike SEO, where you slowly build up your credibility with search engines, paid search gets your ads immediately shown on page 1. This is valuable when you are looking to: 
      • Drive more traffic to your website.  
      • Gain exposure in search engines while you are building your unpaid ranking.
      • Quickly target a specific event that occurred, where it is very important to reach the audience immediately. 
  4. Controlled Costs-
    • With PPC, you only pay when your ad is actually clicked as opposed to when it is simply seen in the search results. By only paying for the users who have expressed interest in your ad through a click, you reduce the chances of wasting money on irrelevant leads. You have total control over your budget such as how much you want to spend on advertising each day to how much you are willing to spend for each click. You can adjust your budget as needed.
  5. Measurable Insights-
    • Unlike traditional advertising like TV or radio, paid search allows you to see how your audience is responding to your ads. When you run an ad on Google, you have access to analytics that provide insights on your ads, including the number of people clicking on your ads, the number of calls that your ads generated, keywords quality score for relevance of your keywords to the services you provide, calculate the costs vs the profits, your site speed, and much more.