What is Google AdWords?
Google AdWords is Google's advertising service in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Google AdWords is the most popular PPC advertising system in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties.
The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. Every time a search is initiated, Google digs into the pool of AdWords advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.
When choosing keywords for your AdWords campaigns different matching options are available. The two main keyword match options include the following:
- Broad Match: A keyword match type that tells Google to show your ads for related searches, synonyms and relevant variations of your keywords.
- Broad Match Modifier: A keyword match type that targets searches for close variations, but not synonyms or related searches for a given keyword.
- Exact Match: A keyword match type that tells Google to show your ads for the exact keyword and close variants of that exact term.
- Negative Match: A keyword match type that prevents your ad from firing for a certain word or phrase.
- Phrase Match: A keyword match type that allows your ad to appear only when a search query includes the exact keyword phrase, or close variations of the exact phrase of your keyword, and possibly additional words as well.
Over 80% of people are using Google to search for what they are looking for, can you afford to be left out?