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YouTube Ads

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YouTube’s growing prominence in popular culture has shown that it can serve as much more than just a way to share adorable puppy videos – it has become a highly effective venue for accessing massive audiences through online advertising. To put things in perspective: YouTube gets over 1 billion views per day, which means that if YouTube was a search engine, then it would be the second largest, nearly two times bigger than Bing and Yahoo search combined, and roughly a third the size of!

display ads on youtube-

YouTube Advertising Display Ads exist within the greater Google Display Network. Display ads let your ads appear alongside related YouTube videos, or as pop-ups within YouTube videos. 

  • Standard Banner Ad – These are just like the regular Google Display Ads, available as standard banner ads and rich media ads. You can use topic categories and keywords to specify where you want these banner ads to appear. Bright, colorful images that will grab the eye are best practice.
  • In-Video Overlay Ads – In-video overlay ads appear as pop-ups within existing contextually targeted videos that are targeted by selected queries. Destination URLs within in-video ads can go to locations outside of YouTube.

video ads on youtube-

YouTube advertising’s latest video ads fall under the umbrella of ‘True View’ video ads. True View ads are a great deal budgeting wise because you only pay when viewers actually choose to watch your video.

True View video ads come in a number of different formats:

  • In-Stream Video Ads- The most popular YouTube video ad format, in-stream ads play your ad before or during another video from a YouTube partner. Viewers are obligated to sit through 5 mandatory seconds of the ad, after which they get to decide if they want to keep watching or skip the rest of the video and go on to what they wanted to see in the first place. If you’ve done some good targeting and have an interesting video ad, viewers might opt to continue watching, which can only mean you’re doing it right!

  • In-Slate Video Ads- YouTube’s In-Slate video ads appear before YouTube partner videos that are 10 minutes or longer. Viewers can choose to watch one of three ads or alternatively can choose to see regular commercial breaks during their video.

  • In-Search Video Ads- In-search video ads appear above or to the right of regular YouTube search results. In-Search video ads work similar to text ads in Google search, with advertisers bidding on keyword terms. While the same ad text strategies used to create AdWords text ads applies to these in-search video ads, the YouTube advertising market is much less saturated, allowing advertisers who might normally be unable to compete for popular keyword terms on Google search to get traction on YouTube.

  • In-Display Video Ads- In-display video ads appear alongside other YouTube videos, or on other Google Display Network sites that match your targeting options. 


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